amazingly fresh coffee
locks in fresh roasted flavor - three months of Coffee freshness
Brew Fresh Packaging TM is a proprietary process of removing oxygen and storing coffee in a pressurized package to retain freshness. By sealing the natural CO2 and aromas inside the individual pouch our coffee maintains it's fresh roasted flavor for 3 months or more.
Preserves antioxidants and protects from oxidation and rancidity
Coffee is highly susceptible to spoilage. Oxidation occurs when coffee is exposed to oxygen and the oils inside the coffee react and begin the process of going rancid. Oxidation begins the moment the coffee is exposed to oxygen and contributes to sour and undesirable flavors in the cup. The Brew Fresh Package protects the coffee from oxygen exposure and flavor loss until the moment it is brewed.
traps natural Co2 inside the coffee
Coffee is similar to carbonated beverages like soda. The moment the natural CO2 and aromas contained within the coffee bean escape, you're left with a flat dead tasting beverage. As coffee is roasted natural CO2 is created inside the coffee bean. Fresh roasted coffee contains CO2 along with aroma compounds that create that fresh roasted coffee flavor. The industry standard has been to install a valve within the bag to release the CO2 and keep the packaging from puffing up. However this stales the coffee releasing all the CO2 and aromas into the outside air. Brew Fresh Packaging locks in the CO2 and aromas in a pressurized pouch preserving all that coffee goodness.